Eyebeam
Re-Brand
Made at Mother Design
Design Director: Matt Van Leeuwen
Motion Designer: Yaya Xu
Bodily
Identity & Packaging
Made at Mother Design
with Jess Yan
In the years leading up to their 20th anniversary, Eyebeam had grown from a space for artistic experimentation to a multidisciplinary nonprofit that pioneers social justice through the intersection of art and technology. Today, Eyebeam facilitates a flagship residency program, boundless educational resources, community engagement, and so much more. However, their old visual identity and brand was limited in its ability to represent and speak to the scope of the organization and the significance of its work. Eyebeam engaged Mother Design to build a new brand that could contain, communicate, and unify the many dimensions of their modern brand while charting a bold vision for their future.
Eyebeam is a conduit; a platform and a container for an infinite number of outcomes and initiatives. This combination of futuristic exploration with connection and humanity was our key inspiration point for an entirely new visual identity system for Eyebeam. Our visual identity is a reflection of these tension points. The technical and the human, predictable and unpredictable, all referencing the collisions of disciplines, perspectives, and issues that Eyebeam explores every day.
